Marsha Friedman joined the Dash Radio on 3/20/13. Marsha Friedman is the founder and CEO of EMSI Public Relations and has a 22-year record of success. Thanks to her innovative approach, Marsha and EMSI have become a trusted resource for journalists and show hosts across the country. When they need an expert, they turn to Marsha Friedman. Marsha is known as one of the pioneers in pay for performance PR. Marsha was only charging for results, a method that would soon become widely adopted amongst PR firms. Marsha is also the author of the best selling book “Celebritze Yourself”, the three-step method to increasing your profile and exploding your business.
Celebritize Yourself is about branding yourself as an expert. Marsha defines an expert as someone who has an expertise in a category and an ambition to rise to the top. Marsha claims that anyone can become a celebrity, with the countless mediums to communicate your message; Radio, TV, Editorials, Self Publishing and Social Networking. The changes in the book publishing industry in the past 3-5 years have completely revolutionized the industry. Marsha recommends that if you’re going to self publish, use a service such as http://createspace.com. CreateSpace offers book cover art design, editing and will get you listed on various sites such as Amazon.com, and Barnes & Noble. When beginning a book project, Marsha recommends that you ask yourself 5 questions.
What are you passionate about?
Who is my audience?
How is the information I have going to help them?
Why am I the one to bring forward this idea? What is so special about me?
How can I make my points different and unique to what’s out there?
If you would like to hire Marsh Friedman for Public Relation services visit her site EMSI. They offer print coverage, talk radio show interviews, TV appearances and Social Media PR. If you go to her site you can get a free Media analysis report done about your company or product.